Now I've always been a a fan of Chipotle over other mexican fast restaurants, but after seeing Chipotle's latest short film, I am convinced I am making the right choice when I dine at Chipotle. The new ad titled,
"The Scarecrow" pulls at our heartstrings.
The short film follows a scarecrow working in a large industrial factory. He becomes increasing saddened by the scene that he witness of animals being modified and treated poorly.
His mood changes though when he arrives on a farm and finds a fresh red pepper and begins to cook. The ad ends with the slogan, "Cultivate a better world."
This video has received over 4 million views since last week when it was uploaded to YouTube.
I really enjoy when companies take on new marketing strategies and Chipotle is certainly setting itself a part from other food chains. Especially today, where organic foods and healthy choices are at the forefront of our minds I think Chipotle's efforts are going to go a long way in informing its audience.
Back in July, Chipotle announced its efforts to reduce the amount of genetically engineered ingredients, so the company is certainly making strides to continue to relay their message of "food with integrity."
Chipotle's first video,
"Back to the Start" was released last August.
Also, check out Chipotle's Scarecrow iPhone and iPad
game where players help the scarecrow rescue the city from the evil crow foods company.
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