Dark Rye

A few weeks ago I discovered a website called Dark Rye. While searching the web, I came across the site and learned that it was an online magazine for Whole Foods Market. They seek out farmers, architects, writers, painters, designers and other favorites and offer their stories to the world. Since April is Earth Month and this weekend I just volunteered for Global Day of Service, I thought it would be fun to share this site with you and allow you to explore it. They have both written and video stories, and some of the videos are really amazing. They are well shot and have great music and fantastic stories to tell. Some of my favorites include this bike video, this one about city farming, this wine video, and this video about a restaurant partnership. The use of multimedia storytelling in all of these videos and across the website is what earned Dark Rye a nomination for a 2013 James Beard Award for Group Food Blogs. 

Dark Rye was created in March 2012 by Vadan Less and Jacob Ellenberg as a way to use inspirational storytelling to convey the cultural ideologies of Whole Foods Market from sustainability to entrepreneurship. This interview with the two creators gives more information on what they think of Dark Rye.
So do some exploring on the web, and check out all that Dark Rya has to offer, you certainly will not regret it, trust me.